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The internet is quickly becoming one of the primary sources
for people to receive media, attract customers, and gather business.
The web can be used as a powerful marketing tool in a number of ways
to promote businesses and reach people across the globe. There are
many types of internet marketing used, many of which are easy and
effective. Here is a list of some notable online marketing
techniques: |
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Search engine Optimization Search Engine Optimization or SEO is establishing an online
presence for websites. Optimizing a website to be more easily found
by prospective clients is an essential part of inbound marketing to
attract business. Statistics show that 60% of all organic clicks go
to the top three results in a web search. The use of SEO makes it
possible for popular search engines to index a website and boost it
up to the top of the results page. Search
engine optimization makes
use of website elements such as titles, menus, images, and keywords
to increase search engine exposure. |
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Social Media Marketing Social Networking is taking over the internet by storm, and
it’s only getting bigger. The use of social media services to garner
attention and website traffic is gaining just as much popularity as
the networks themselves. The great thing about social media
marketing is its low cost, because making company profiles on
websites such as Facebook or LinkedIn is free. Having your business
on social networks is an easy way for people to communicate and
share their experiences with their friends. |
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Pay Per Click Advertising Pay per Click or PPC for short, is an advertising system in
which a business only pays for the advertisement when a potential
customer clicks on it. Websites that use PPC will display ads based
on advertisers’ keyword list to show relevant content to the user.
One benefit to using Pay per Click is the quick measurement of
success, because ads can be displayed within days that begin to
collect website data. Pay
per click advertising
creates a highly targeted audience to attract visitors who are
looking for a specific service. |
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Public relations Press coverage is still vital to marketing and the
promotion of a business. Getting news releases to be picked up by
internet publications will gather tons of traffic toward company
pages. However, before a publication will write about a company,
that business needs to make a newsworthy event happen. Events such
as fundraisers, contests, and giveaways are all great ideas to
promote a business in a positive manner with the public. |
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E-mail Marketing E-Mail marketing is primarily a way to enhance the
relationship that customers share with a company. To start this
process, customers must sign up for an E-mail publication so that
they can be repeatedly reminded about their product or service in
order to attract repeat business. These publications encourage
customer loyalty, and can come with benefits such as a discount or
special offer opportunity for those whom choose to be a subscriber. |
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Networking Business Networking is usually performed by like-minded
business owners whom recognize, create, and act upon business
opportunities and then share these with others. Most business
networks are a collaboration of business owners that wish to gather
leads and referrals from one another in order to produce more
activity within their marketplace. Networking can be conducted at a
wide variety of levels. These range from small groups, such as local
communities, all the way to expansive networks on the internet that
span across the globe. Business networking is a great way to
meet up with other business owners and help expand each others’
business reach in the marketplace. The internet is a great tool to
help connect people and create your own business network. |
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Paid advertising Most of the internet marketing types described so far have
been examples of inbound marketing. The difference between these
examples and paid advertising is that inbound marketing techniques
attract customers that are already looking
for a business such as yours. The tricky part? Attracting customers
whom aren’t necessarily looking for that business at the time. This
is where paid advertising comes in- creating a recognizable name for
businesses on websites that people use every day in order to get
wider exposure and break into the minds of people that have never
heard your name before. The most popular examples of paid
advertising on the internet are banner ads. These graphics hope to
entice the eyes of web users while they are surfing around their
favorite commercial sites. Many other types of paid advertising are
out there on the web, but it is up to the business to decide which
method will be most effective for them. |
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There are many other types of marketing on the internet
that are not mentioned here, all of which can be used to effectively
attract users to your website and your business. However, this list
should give you a good idea about how many options you have to
market your business on the internet. Depending on your company and
the industry you are in, you will definitely choose different kinds
of marketing that will produce the best results for you. No matter
which method you want to use for your company, Design & Promote can
help you research and implement a marketing campaign that will win
more consumers’ attention and get your website to the top of the
results page. |
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